VP of Marketing (DC/VA)

IMPORTANT:  This Advertiser has requested that applicants MUST be National Residents / Valid Work Permit-holders.  Other applicants need not apply.

 

About the Job

Opower is looking for someone to lead Product Marketing, Market Strategy, Brand, Communications, Lead Gen, AR/PR, and Events as the company evolves from a SaaS startup to a global energy information brand with paying clients around the world. In this capacity he/she will be responsible for leading, managing, mentoring, and building an extremely talented team to own and execute on the go-to-market vision that drives Opower’s revenue growth and market expansion. He/she is a multi-faceted leader, creating industry buzz on a global scale, crafting messaging that drives competitive sales wins in a sophisticated space, sizing up market opportunities, and managing a dynamic team to execute upon them in thoughtful, effective ways. Success in the role requires an innovative and analytical mind, a proven track record of marketing execution, world class branding and communications skills, and hyper-growth capabilities.

RESPONSIBILITIES

• Own and develop the marketing, messaging, and branding of all Opower software products
• Build buzz globally through strategic PR/AR, compelling events, unconventional thought pieces, and productive social media outreach
• Lead a marketing culture with a reputation for delivering revenue opportunity to salespeople
• Partner closely and seamlessly with existing executive team to deliver market strategy

 

About You

PREFERRED PROFILE/QUALIFICATIONS

The ideal candidate for the position will have:

• Experience leading business-to-business, software-as-a-service marketing during a period of rapid growth
• Demonstrated success creating game changing campaigns for technology start-ups
• Track record of delivering against aggressive marketing collateral and event commitments that create competitive advantage
• Capability to influence and shape product strategy decisions; experience expanding a product business into a platform business would be a plus
• Skill rolling out and evolving messaging for solutions-based companies operating in multiple countries
• Proven ability to increase media hits from tier one publications globally; expertise in shaping analysts’ view of space and players
• Consumer marketing pedigree, through foundational work experience at an established marketing “training ground” within consumer packaged goods, retail, or a similar space that values brand and consumer experience

PERSONAL ATTRIBUTES

• Bachelors and Masters degrees from top universities preferred
• 15+ years experience leading marketing functions within high-performing organizations
• Passion: bring energy and enthusiasm to the job and organization
• Entrepreneurial: flexible, resourceful, figure-it-out-and-get-it-done mentality
• Communicator: excellent listener; proven collaborator with superiors, peers and staff
• Achiever: consistently attain/exceed individual and team goals
• Curiosity: hands-on, collaborative style
• Bold: history of taking wise risks and leading