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Title | Tigers Alive Initiative - Research into the consumption of tiger prey and links to tiger conservation landscapes |
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Description |
Tigers Alive Initiative Project title: Research into the consumption of tiger prey and links to tiger conservation landscapes Position type: Consultancy Position start: January 2024 Position End : March 2024 Total days required: 14 days Pay: To be negotiated based on projected time commitment Application Deadline: 5pm (UTC) 12 January 2024
Background: WWF’s goal is that by 2034 wild tiger populations and distribution are increasing or stable in 22 tiger landscapes across existing and historic range. See WWF Tigers Alive Initiative Strategy 2023-2034 here.
The exploitation of tigers and their prey is a major threat to wild tigers, for which we need strengthening of anti-poaching efforts, curbing of trafficking, and reducing of consumer demand. The consumption of wild meat from tiger prey species is driving the decline of their populations and thus impacting tiger recovery. The new WWF Tiger Conservation Strategy for 2023-2034, includes an increased focus on reducing wild meat consumption of tiger prey species particularly medium-large ungulates (wild pig, deer, wild cattle). This will work parallel to on-the-ground efforts to maintain or increase tiger prey density and thus help sustain or increase tiger populations in their priority landscapes.
There have been significant advances in understanding how to effectively change consumers’ behaviour through social and behaviour change (SBC) approaches to reduce demand for wildlife, however, there has been limited application of these in relation to specifically targeting the consumption of tiger prey species, e.g. Zero Wild Meat campaign. The behaviour change approaches implemented in our new strategy will be context specific and may be applied in both urban and rural settings dependent upon our understanding of patterns and drivers of prey consumption.
Our target outcome is that by 2034 demand for tiger prey is reduced by 50% in at least five key consumer segments impacting five priority tiger landscapes.
We are seeking a consultant/researcher to analyse tiger prey demand patterns impacting tiger recovery. This information will be used to design and implement robust SBC and / or awareness raising campaigns targeting key consumer segments.
Desired Outputs
2. A virtual meeting and presentation to the WWF Tigers Alive core team and the WWF Network Tiger Prey Demand Reduction Working Group to present the findings of the draft report, and collect and discuss feedback. 3. A final written report, in Word, based on the draft report and WWF’s feedback and a PowerPoint presentation summary. This will be for WWF’s internal use. Consultancy activities:
Estimated time required:
Total estimated time = 14 days. It is expected that the consultant would work part-time on this project over the course of approximately two months.
Skills and experience required of consultant:
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