IMPORTANT: This Advertiser has requested that applicants MUST be National Residents / Valid Work Permit-holders. Other applicants need not apply.
The Rainforest Alliance is an international nonprofit organization that works to conserve biodiversity and ensure sustainable livelihoods by transforming land-use practices, business practices and consumer behavior. Based in New York City, with offices throughout the United States and worldwide, the Rainforest Alliance works with people whose livelihoods depend on the land, helping them transform the way they grow food, harvest wood and host travelers.
The Rainforest Alliance’s Sustainable Tourism division works to help tourism entrepreneurs conserve their environments and contribute to local livelihoods while improving their own financial health. We do this by offering training and technical assistance, including workshops and seminars, providing tools and resources that provide step-by-step instructions on implementing best practices on the ground and promoting achievements of responsible businesses through exposure at international events, in marketing materials, and on the Web. We also offer verification services of compliance with sustainability criteria to tourism businesses to help them improve their environmental and sociocultural practices and help them prepare for certification if they so desire. We actively support the efforts of the Sustainable Tourism Certification Network of the Americas and the Global Sustainable Tourism Council, and educate travelers to seek out certified or verified operations as a means to differentiate and legitimate eco-friendly operations from those that may be making misleading claims.
Position Summary:
The Social Media Associate will be responsible for facilitating communication with tourism businesses working with the Rainforest Alliance, educating consumers about the importance of choosing sustainable tourism options, and increasing the overall visibility of the organization’s efforts in sustainable tourism via social media and the Web. S/he will adhere to organizational guidelines for external communications.
Responsibilities:
- Develop and manage Rainforest Alliance’s Sustainable Tourism division’s blog as the primary platform to communicate with tourism businesses working with the Rainforest Alliance;
- Increase division’s and organization’s visibility through creating and distributing content across the Web on various program social media sites, e.g., SustainableTrip.org, Facebook and Twitter, in English and Spanish;
- Design and execute a campaign to increase inbound links from external sites and blogs to program landing pages;
- Draft weekly tourism content for organization-wide social media tools in English;
- Monitor and report mentions of the division in external social media sites and work with program leadership on drafting appropriate responses;
- Create and maintain a database of travel and green consumer blogs in key consumer markets;
- Maximize exposure of tourism multimedia content by increasing its distribution through internal and external channels;
- Track and report results of social media efforts e.g., number of comments, Facebook friends, Twitter followers, blog users, etc.;
- Monitor and report visitation to SustainableTrip.org website, Facebook friends, Twitter followers and blog comments;
- Research and report on social networking tools and trends and make recommendations to management on how to incorporate relevant social media techniques;
- Assist with developing and updating content for the tourism section of the Rainforest Alliance website;
- Organize and update tourism digital image and video libraries, and provide copies as requested;
- Coordinate with external vendors (translators, designers, video production companies) and process payment requests; and
- Other tasks as assigned.
Qualifications:
- University degree required, preferably in Journalism, Communications, Marketing, Tourism or a related field;
- Fluency in written and spoken Spanish and English required;
- 3-5 years of experience; Minimum 1 year of experience with blog writing and blogging platforms (i.e. wordpress);
- Familiarity with social networking sites;
- Excellent writing abilities and communication skills;
- Knowledge of the tourism industry and conservation issues highly preferred;
- Must have excellent computer skills (Microsoft Office and Internet) and comfort working with database programs; and
- Ability to work independently, be creative, take initiative, be attentive to detail and possess excellent interpersonal communication skills.
Salary:
Commensurate with experience.
Notes:
Only candidates authorized to work in Costa Rica will be considered for this role.
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