My client one of the fastest growing solar companies in the US working on residential properties. They are currently in the process of establishing a branch in the UK and are looking to take on their core staff. They utilise the highest levels of technology and have established themselves as a leader in the field of renewable energy. They are looking for a UK Marketing Director with a proven track record of high quality, team leading and technical knowledge.
Core Criteria:
My client is seeking an experienced individual to lead their marketing efforts and increase their brand awareness across the UK.
Responsibilities:
- · Manage and establish the team members within the UK marketing team and set up the marketing strategy for my client within the UK market
- · Managing the entire budget for marketing in the UK
- · Development of new customer offers, loyalty and local brand awareness programs, working closely with the product marketing managers and global brand managers
- · Development of product USP's and communication tools
- · Increase brand recognition among consumers in particular through utilization of internet technology
- · Develop product strategy definition, marketing requirements analysis and pricing
- · Conduct relevant market research, monitors competitive activity, and identify customer needs
- · Establish product-specific strategic positioning strategies, the position requires a self starter who is motivated and experienced at brand localisation, high level marketing strategy and marketing mix allocation
- · Interact with engineering, manufacturing and sales to enhance the competitiveness of existing product
- · Prepare and coordinate marketing support programs and product launches
- · Aid with planning and creation of advertising and promotional materials
- · Development and implementation of measurable success factor deliverables for marketing campaigns, and marketing actions
- · This position will work very closely with the EU sales team, global brand / marketing research and product marketing teams
Education:-
Must have strong educational background in business administration or marketing discipline
Core Requirements:-
- You will have at least 5-10 years of marketing experience, with a track record in the solar photovoltaic (PV) and business development experience also a plus
- · Excellent problem solving skills
- · Consumer marketing experience is critical
- · Proven track success in developing distinguishing offers in very competitive market environment
- · Good understanding of regulatory requirements in the UK solar industry
- · Ability to work under deadline pressure and deliver high quality results
General Requirements:-
- · Good MS Office skills (excellent Excel skills).
- Willing to travel
- · Proven ability to communicate across all levels of an organization
- · Ability to manage multiple projects
- Good time management skills and multi-tasking skills
Key Skills:
Business administration or marketing background, good organizational skills, attention to detail, good communication, presentation and interpersonal skills, team leadership and solar PV experience a bonus
For more information please send a Word copy of your CV to jobs@viridiumassociates.com, call us on +44 (0) 203 005 5560, or visit www.viridiumassociates.com. No PDFs please. We can only respond to applicants with relevant experience as detailed above.
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