Digital Marketing Manager

Globally and nationally wildlife is in steep decline. We appear to be reaching critical tipping points around the loss of biodiversity as well as around climate change, both being interlinked. Human society cannot prosper without wildlife and healthy ecosystems.    

Kent’s wildlife needs to be restored to much higher levels. We can no longer allow common things to become rare. We can only do this by restoring large-scale natural habitat areas and processes. Doing this will contribute to solving global problems. But we won’t be able to do this unless we publicly aspire to a higher level of impact and show that we can deliver this. 

The Job: 

Working under an ambitious organisational strategy, this is an exciting opportunity to significantly impact our work whilst raising the profile of Kent Wildlife Trust’s brand, promoting our vision, and leading on a culture change to a project focused approach.

Reporting into our new Head you will be an integral part of Kent Wildlife Trust’s Fundraising and Marketing team. Devising and overseeing the planning, delivery, management and evaluation of targeted digital marketing initiatives and campaigns across multiple channels. These include (non-exhaustively) PPC, SEO, social media, email, web, partnerships as well as exploring new channels that can further increase our campaign reach, engagement and impact.

You will develop, deliver, and support Kent Wildlife Trust’s organisational digital communication activity across the county. You will lead on delivering targeted digital communications to key audiences to raise profile, funds and engage staff, supporters, visitors, volunteers, and partners with our work. This will, therefore, encompass both internal and external communication.

You: 

• You will have a full and demonstratable understanding of digital marketing channels ideally within the non-profit sector.
• You will have strong experience of leading and managing all digital marketing channels including web, SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
• You will have a solid knowledge of best practise setup and use of website and marketing analytics tools (e.g., Google Analytics, Adwords, Bing, Hotjar, WebTrends, SEMRush, etc.)
  • You will have substantial experience in the development of communications, media and marketing plans and their translation into measurable impacts.
  • You will have a strong understanding of best practise website measurement and development with a focus on test and learn initiatives.
  • You will have a record of successfully motivating, leading and developing high performing teams.
  • You’ll have strong experience of budget, project and campaign management, delivery and launch.
  • You will be an experienced line manager of diverse teams in an outcome focused environment.
  • You will have proven experience of driving high conversions at low cost.
  • You will be a role model for consistent, high-quality delivery; highly self-aware
  • You will be able to analyse issues across the organisation; evaluate options and present well thought out proposals; makes delegated decisions
  • You will lead and review cross-organisation projects and programmes of work; retain focus whilst managing multiple demands
  • You will help instil an ethos of quality across the organisation; anticipating and proactively seeking to address potential challenges.
  • You’ll promote collaboration and team-working across the organisation and within project teams.
  • You will outline clear responsibilities and take a proactive approach to the performance and development of individuals within your team.
  • You will helps create high quality, credible relationships at all levels within the organisation and influence strategy.
  • You will have a thorough understanding of KWT’s market, the competition, membership, and customers and apply this to identify, create and exploit opportunities
    

Kent Wildlife Trust is the leading wildlife charity for Kent and Medway, supported by its members and staffed by committed professionals.  Join our team and help us create a Wilder Kent! In return we will inspire you, listen to you, value you, treat you equally and fairly, look after your health and wellbeing and encourage flexibility from day one, enabling you to draw on these benefits to be a better, happier and more productive you.

Contact details: 

For an application pack and to apply, visit our website: https://www.kentwildlifetrust.org.uk/jobs 

If you wish to discuss this post, please contact jobs@wilderkent.org.uk to arrange a call.