As our Communications Manager, you will be expected to hit the ground running, developing our social media and digital strategy.
Our headquarters at London Bridge will be your base, but the Communications Manager will also work with field programme partners across Africa and Asia to deliver impactful and creative campaigns to raise awareness of the challenges facing rhinos, engage supporters and inspire positive, urgent action. You will join a friendly and highly motivated team.
General job description
The Communications Manager’s duties include:
Digital
- Managing and growing SRI’s social media platforms (Facebook 236k, Twitter 68k & Instagram 6k)
- Managing Save the Rhino’s (SRI) new mobile-enabled website, including developing new content such as news and blogs
- Developing video content that inspires and educates
- Increasing online donations
- Writing and editing RhiNEWS, Save the Rhino’s monthly supporter newsletter (via Mailchimp)
- Using Google Analytics and Google Adwords to improve website page ranking / page hits
- Managing SRI’s annual Christmas fundraising appeal and running campaigns on e.g. World Rhino Day and World Ranger Day
External print
- Overall responsibility for Save the Rhino’s annual supporter magazine, The Horn, commissioning articles, contributing copy, editing, liaising with graphic designers and printers and sorting mailings
- All printed materials including membership and general leaflets
PR
- Writing and distributing press releases
- Proactively creating stories to send to journalists and responding to journalist enquiries
- Developing and maintaining journalist contacts
Fundraising
- Leading and implementing fundraising appeals to raise money for specific conservation programmes
- Liaising with external creative agencies to develop unique fundraising and awareness campaigns
Monitoring and evaluation
- Overall responsibility for implementing SRI’s communications strategy
- Developing and implementing annual communications plans
- Setting measurable targets for all of SRI’s communications, implementing methods to measure these targets, evaluating how successful SRI has been at achieving these and using this information to adapt future planning
- Producing SRI’s annual Impact Report
Person specification
This role requires the following skills:
Essential:
- Passion for social media and digital marketing and keeping on top of current digital trends and opportunities
- Excellent writing skills, including copy writing, editing, and proofreading for diverse audiences and across different channels
- Demonstrated ability to think creatively, and identify and resolve problems
- Ability to work both independently and within a team
- A keen interest in communicating the importance and value of Save the Rhino’s work
- Experience of managing a social media campaign
- Problem solving, prioritising multiple tasks and time management
- Strong attention to detail and a concern to get things right
- Good at building and maintaining relationships with a range of different people
- Project / people management
- Experience in the charity sector and of fundraising
Desirable:
- Experience of working with journalists / the press
- Use of a customer relationship database
- Experience of managing creative agencies / web agencies
- Applicants should be able to demonstrate an interest in wildlife and / or environment conservation and related issues
- Use of Adobe Creative Suite (including InDesign, PhotoShop and PremierPro)
- Ability to train and supervise junior staff
- Experience of implementing monitoring and evaluation processes
- Experience of preparing a communications strategy
- Experience of keeping costs low
Statement of particulars of employment at SRI
- Start date: Tuesday 3 April 2018
- Job title: Communications Manager
- Place of work: Unit 5, Coach House Mews, 217 Long Lane, London, SE1 4PR (NB: SRI expects to move office to a nearby location in SE1 during March 2018)
- Hours of work: Normal office hours are 10:00 to 18:00 Monday to Friday, including a one-hour lunch hour, though flexi-hours may be arranged in consultation with the Deputy Director
- Salary: £25,000 - £27,500 depending on experience
- Pensions: All SRI staff benefit from employer contributions to their pensions, under the rules required for auto enrolment
- Paid holiday entitlement: 25 days per annum, together with the eight UK Bank Holidays
- Some evening and weekend working is required. In exceptional circumstances, time in lieu may be offered, but this is not the normal case
- All applicants must be eligible to work in the UK
- Notice period: The probationary period is six months. During the probationary period, employment may be terminated by Save the Rhino or the employee with a notice period of one week; thereafter a period of one month. The charity reserves the right to terminate the service of a member of staff without notice or payment in lieu of notice in circumstances of Gross Misconduct
Introduction to Save the Rhino International (SRI)
Save the Rhino works to ensure that all five rhino species thrive in the wild for future generations. We collaborate with partners to support endangered rhinos in Africa and Asia. SRI is primarily a fundraising organisation and we take a practical and evidence-based approach to our work.
We expect to raise c. £2.7 million in the financial year 2017-18 via our main income streams: events; trusts and foundations; and other strands such as corporate support, donations, merchandise, membership, Gift Aid etc.
Our website, www.savetherhino.org, has regularly updated information about the charity; about the five rhino species, the threats facing them and the programmes we support; about forthcoming fundraising events in which people can participate; about ways in which people can support us; and an online shop.
How to apply
Thank you very much for your interest in this post. We look forward to receiving your application.
All applications need to be received by 18:00 on Thursday 22 February, by email to recruitment@savetherhino.org
Applicants should submit:
- A CV, which should demonstrate the skills, aptitude and experience outlined in the Person specification, together with contact details and the names and addresses of two referees
- A 1-2 page covering letter, which should say where you saw the advertisement and explain why you want this post
- An automated response will confirm safe receipt of all applications
Short-listed applicants will be invited for interview on Wednesday 28 February 2018. The interview process will last an hour and a half and will include a small practical exercise that you will be asked to prepare in advance. Referees will only be contacted prior to a job offer. Due to pressure on staff time, applicants not short-listed for interview will not receive a reply.
Please do not phone or email SRI to ask for additional information (refer to our website instead) or for feedback on individual applications.
